HEALTH & FITNESS FESTIVAL

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Client
City of Surfside/Miami Dade

Sponsors
President’s Council on Physical Fitness, Miami Heat, Costco, Island Fitness…

Mission
Produce the first Health & Fitness Festival, to inspire children, adults and seniors to take care of their health.

Concept
A stage, in the middle of the street, welcoming throughout the day a variety of fitness workshops.
Trainers and public on stage, exercising. from Boot Camp for teens to Capoeira, aerobic for seniors…Free consultations: doctors, chiropractors, nutritions specialists, Florida Department of Health…

Social Responsibility approach
Provide free health and fitness advice, and offer a “hands-on” approach to children and adults on simple and enjoyable fitness solutions.

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